ADVERTISING

Brand South Africa

Rockstar, Puppycat, Pear, Octopus, Moon

Agency: The Odd Number

Description

Brands always create awareness about the consequences of driving drunk or texting while driving. But what a lot of people don’t realize is that a major cause of car accidents is actually drivers falling asleep at the wheel. We chose to draw attention to this danger by describing and showing crazy things on the road that you would only see in your dreams to demonstrate that when you fall asleep while driving, you aren’t seeing the reality that is actually in front of you and are therefore not in control of your actions.

This professional campaign titled 'Rockstar, Puppycat, Pear, Octopus, Moon' was published in South Africa in June, 2018. It was created for the brand: Brand South Africa, by ad agency: The Odd Number. This Audio medium campaign contains 5 media assets. It was submitted about 6 years ago.

Credits

Advertising Agency: The Odd Number, Johannesburg, South Africa
Creative Director / Art Director: Vanessa von Broembsen
Creative Director / Copywriter: Stephanie Larsen
Executive Creative Director: Sbu Sitole
Agency Producer: Shoni Nekhabambe
Account Director: Siphokazi Mestile
Retoucher: Rob Frew
Sound Engineer: Louis Enslin

La Primitiva Lo...
Salade Verte

ADVERTISING

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