Karpos Multimedia’s Salo-Salo Fest in Enchanted Kingdom is the country’s first-ever theme park music festival.
To promote its unique festival experience, Salo-Salo Fest, we created an audio ad that reimagines the song “Just Like a Splendid Love Song,” by festival performer Orange & Lemons.
Through playful sound engineering, the thrilling audio ad shows listeners what to expect at the Salo-Salo Fest - the experience of hearing a live music act while riding a rollercoaster.
This professional campaign titled 'Rock 'n Ride' was published in Philippines in November, 2022. It was created for the brand: Salo-Salo Fest, by ad agency: MullenLowe TREYNA. This Audio and Digital media campaign is related to the Music and Recreation, Leisure industries and contains 1 media asset. It was submitted about 1 year ago by Executive Creative Director: Roman Carlo Olivarez of MullenLowe TREYNA.
Advertising Agency: MullenLowe TREYNA
Creative Chair: Leigh Reyes
Chief Creative Officer: Abi Aquino
Executive Creative Director: Roman Olivarez
Creative Director: Jopy Arnaldo
Copywriters: Julian Bato, Jam Pascual
Art Director: Krystel Ybañez
Client Services Director: Aimee Sarmiento
Business Unit Director: Trina Nadela
Broadcast Producer: Dexter Manalo
Production Company: Hit Productions
Audio Engineer: Glenn Mariano
Music Department: Mike Villegas, Angelo Villegas, Joaquin Santos, BP Valenzuela, Mark Villar
Production Services: Letty Sarmiento
VO Talent: Noel Rayos
Client: Karpos Multimedia
President & CEO: John Uy
VP Creative & Marketing: Nicole Uy
Marketing Head: Jia Torres
Assistant Project Manager: Kaye Sy