The campaign is about 173, the weight of PUMA LIFT, the lightest sneaker in the world. The length of each of these commercials is exactly 173 tenths of a second (In Brazil the commercials have standard lengths of 5, 10, 15 or 30 seconds). The commercials are presented by Marcos Mion, an MTV show host. In a few boards he resumes Rock and Roll in 173 grams, Hollywood in 173 grams and Woman in 173 grams. It’s all about doing more with less, like the best sneaker in 173 grams.
This professional campaign titled 'Rock, Hollywood, Woman' was published in Brazil in September, 2009. It was created for the brand: Puma, by ad agency: BBH. This Film medium campaign is related to the Fashion industry and contains 3 media assets. It was submitted almost 13 years ago.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Márcio Ribas, Wilson Mateos
Copywriter: Laura Esteves
Art Director: Paulo Lemos
Account Managers: Luiz Tosi, Diego Passos e Thiago Gueler
Media: Alexandre Ugadin, Guilherme Silva e Tamara Cortez