ADVERTISING

Sonos

Roam’s Colourful Evolution

Agency: FutureDeluxe

Description

FutureDeluxe created a new film in collaboration with Sonos to announce the brand’s new range of colours for its portable Roam speaker. Inspired by all the places you’ll go; Roam’s new colours paint a picture of different natural environments where sound can help you feel more immersed in your surroundings.

Created by FutureDeluxe’s LA studio, the 30-second spot features Sonos Roam’s three new hues - Olive, Wave and Sunset - inspired by lush landscapes, serene shores, and vibrant evening skies.

Working directly with Sonos, the FutureDeluxe spot shows the product in a number of worlds all crafted by the FutureDeluxe team in Los Angeles.

Opening with a close-up of a hand grabbing the Roam speaker from a desk, the film then follows with a CG sequence showing it in a number of different unique natural worlds, each one a nod to the specific materials and environments that inspired the new colourways. The film begins and ends in a CG home, showcasing the versatility of the speaker and its complementary design that elevates both interior and exterior styles.

This professional campaign titled 'Roam’s Colourful Evolution' was published in United States in June, 2022. It was created for the brand: Sonos, by ad agency: FutureDeluxe. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 6 months ago.

Credits

Client: Sonos
Produced and Directed By FutureDeluxe
Live Action Production: Swanson Studio
DOP: Paul Wegman
Talent: Zach Feiner, Kamila Fahkry

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