Most drivers only see cars (or car brands) on the road instead of the people inside those cars. The idea is to encourage safe driving by reminding drivers that there's a story inside every car.
This student campaign titled 'Road Story - Ahmoud, Road Story - Briana, Road Story - Bo...' was published in Germany in October, 2018. It was created for the brand: Mercedes, by ad school: Miami Ad School. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted about 5 years ago.
Advertising School: Miami Ad School, Berlin, Germany
Creative Director: Niklas Frings-Rupp
Art Director: Mubarak Nojimudeen
Copywriter: Ifeanyi Dibia