Description
Most drivers only see cars (or car brands) on the road instead of the people inside those cars. The idea is to encourage safe driving by reminding drivers that there's a story inside every car.
This student campaign titled 'Road Story - Ahmoud, Road Story - Briana, Road Story - Bo...' was published in Germany in October, 2018. It was created for the brand: Mercedes, by ad school: Miami Ad School. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted almost 6 years ago.
Credits
Advertising School: Miami Ad School, Berlin, Germany
Creative Director: Niklas Frings-Rupp
Art Director: Mubarak Nojimudeen
Copywriter: Ifeanyi Dibia
