TBWA Hunt Lascaris Johannesburg's brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable. Using cracks on outdoor walls, they created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks.
This professional campaign titled 'Roachville, The Bedroom, Roachville, The Café, Roachville...' was published in South Africa in June, 2012. It was created for the brand: Doom Fogger, by ad agency: TBWA. This Outdoor medium campaign is related to the House, Garden industry and contains 3 media assets. It was submitted over 11 years ago.
Advertising Agency: TBWAHuntLascaris Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Justin Wright
Art Director: Sifiso Nkabinde
Copywriter: Thokozani Mashigo
Artistic Model Directors: Russell Scott, Chris Drake
Account Director: Nobesuthu Cele
Agency Producer: Sharon Cvetkovski
Photographer: Russell Scott
Illustrator: Pantopia Studio cc
Account manager: Vanessa Maselwa