RISE & KIND Breakfast Box
Description
KIND Snacks, the brand known for its delicious and nutritious snacks, is bringing a little more kindness to mornings everywhere by partnering with reality TV star Rob Rausch to launch the RISE & KIND Breakfast Box, a limited-edition giveaway inspired by one of TV’s most-talked-about breakfast rituals.
Fans know Rob for his strategic gameplay, magnetic personality, and commitment to starting each day with a protein-packed breakfast—often featuring the now-iconic smoked Scottish salmon that quickly became a breakfast-room staple. Now, Rob and KIND are bringing that moment to fans everywhere, showing how a protein-forward breakfast can fuel both your body and a kinder mindset—all while making sure there’s plenty of the beloved salmon to go around.
KIND and Rob Rausch have teamed up to prove that even the most strategic competitors can CHOOSE KIND. Rob’s love of breakfast inspired the RISE & KIND Breakfast Box giveaway, which pairs KIND’s all-new Protein MAX Granola with Scottish salmon, delivering satisfying, protein essentials straight to your kitchen.
“This partnership with KIND is about starting the day on a positive note,” said Rob Rausch. "The RISE & KIND Breakfast Box gives people something simple they can enjoy and share in the morning, like we shared the salmon. If kindness is the first thing you lead with, it can set the tone for everything that comes after.”
WHAT’S IN THE BOX & HOW TO CLAIM ONE
Two bags of the NEW KIND Protein MAX Granola, Peanut Butter and Sweet & Salty Caramel, packed with 15 grams of protein per serving and 0g of sugar to fuel your mornings and power you through the day.
Scottish Salmon, the now-iconic breakfast star that sparked endless internet chatter is now available for fans to enjoy at home.
The RISE & KIND Breakfast Box continues KIND’s CHOOSE KIND movement, which encourages simple, everyday actions that create meaningful, positive impact.
“Partnering with Rob is just another way for us to Choose KIND, and we hope consumers recognize that we’re just as obsessed with breakfast trends as the internet seems to be,” said Osher Hoberman, Chief Marketing Officer at KIND North America. “Having launched our purpose-led brand platform last year, we’re excited to now surprise and delight consumers with a Choose KIND moment that spotlights one of our latest product launches.”
Fans can visit riseandkind.kindsnacks.com and follow along on TikTok, Instagram, LinkedIn and YouTube for more information. The limited-edition giveaway RISE & KIND Breakfast Box helps fans start their day fueled, inspired, and ready to lead with kindness.
This professional campaign titled 'RISE & KIND Breakfast Box' was published in United States in February, 2026. It was created for the brand: KIND, . This Film and Integrated media campaign is related to the Food industry and contains 1 media asset. It was submitted 6 minutes ago.
