Description
Today, Nike is launching "Rip the Script," a bold new campaign that celebrates the instinct, creativity and joy that make the game unforgettable. At its core, "Rip the Script" is a rallying cry for football lovers everywhere to ditch the playbook - a reminder that the game is at its best when players trust their gut.
The centerpiece film features some of the biggest stars in world football, including Cristiano Ronaldo, Kylian Mbappé, Erling Haaland and Vini Jr., alongside cultural and sporting personalities such as LeBron James, Travis Scott, Kim Kardashian, Ted Lasso (Jason Sudeikis), Kate Scott, Channing Tatum, Young Miko and LISA, underscoring football's influence across sport, entertainment, and pop culture.
Beyond the campaign, Nike's commitment to football will be showcased throughout the summer through its latest on-pitch innovations and authentic expressions of football culture at the local level. Together, these efforts reflect the brand's enduring connection to the game and its belief that football is at its best when played with freedom, imagination and joy.
This professional campaign titled 'Rip the Script' was published in United States in June, 2026. It was created for the brand: Nike, by ad agency: Wieden+Kennedy. This Film and Integrated media campaign is related to the Sports and Sportswear industries and contains 1 media asset. It was submitted 18 minutes ago.
