Description
Every Day of the Dead is a chance to remember someone fondly with a healthy dose of mischief. So what’s the most mischievous, spicy and head-turning thing that Ghost Tequila could do to celebrate the season? Bid adieu to a beloved beverage and invite a new one to the table.
It's unexpected that a tequila brand would say goodbye to such a classic cocktail, but sometimes it’s necessary to leave the past behind to usher forth a spicier outlook in life. In collaboration with Sidecar and Big Com, Ghost Tequila held a playful funeral service to pay respects to the traditional margarita and even memorialized the drink in an obituary in the local paper. The result? To be reborn as its better version: the spicy margarita made with Ghost Tequila.
Kicking off the festivities, Big Com played a pivotal role in creating the campaign materials for a funeral service held for the margarita in Boston. Ghost Tequila appointed the two complimentary agencies Sidecar and Big Com to breathe life into promoting the spicy spirit. Distilled in Tequila, Mexico in the state of Jalisco, Ghost Tequila is made of 100% blue agave with a pinch of ghost pepper for the Perfectly Spicy tequila.
Big Com designed eye-catching coasters featuring a special spicy margarita recipe and Loteria card-inspired art, as well as branded stickers, papel picado flags, tattoos, table tents, and a casket for photo ops and in-store displays all for local sales teams to leverage on and off premise at the event.
Big Com’s involvement was largely designing the look and feel for all deliverables utilized on and off-premise, ensuring seamless integration across various channels, including organic social, paid social, native digital ads, and print. Big Com also coordinated the media buy of the margarita’s realistic obituary in the Boston Herald.
This marks the first work for Ghost Tequila from Big Com after winning the project this summer.
This professional campaign titled 'RIP The Margarita' was published in United States in October, 2024. It was created for the brand: Ghost Tequila, by ad agencies: Big Com and Sidecar. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted 9 days ago.
Credits
Ghost
Maya Rubalcaba, Director of Marketing
Chris Peddy, CMO
Big Com
Shannon Harris, Executive Creative Director
Jason Corbin, Director of Creative Development
Mike Heid, Creative Director
Blake Young, Associate Creative Director
Shaydah Schaff, Media Supervisor
Cecilia Wood, Social Media & Content Curator
Kristin Dober, Senior Producer
JaneAnne Yager, Account Supervisor
Sidecar (Strategy, Creative Concepting & Ad Development, Event Activation)
Mari Schuetz, Account Supervisor
Sharon Bronstein, Client Service Director
Kelsey TeBockhorst, Associate Account Director
Sara Sanderson, Account Supervisor
Ryan Casey, Associate Creative Director
Love and Miami (Organic Social)
Veronica Miranda, Chief Creative Officer
Jesslyn Wade, Alchemy Agency
Lynn Hason, Lab Media Group