Description
The Greater Copenhagen Region needed to attract international talent – but convincing someone to come and live somewhere they don’t speak the language (and maybe have never heard of) isn’t exactly easy. How can they be sure they’ll be happy?
Introducing Life Quality Insurance.
Ogilvy Denmark’s recruitment campaign destroys relocation anxiety with a world-first innovation – guaranteeing the happiness of people who were brave enough to uproot their lives. All you have to do is sign up, move here, then work out if being here works for you.
Why? Well, we’re always finishing at the top of world happiness surveys, so we know the odds are good that people will decide to stick around. And even though we offer world-class work-life balance combined with a business-friendly outlook, stunning nature and vibrant cities, small places like us need something to set us apart from all the big players on the world stage. If that requires us putting our money where our mouth is? So be it.
This professional campaign titled 'Life Quality Insurance' was published in Denmark in October, 2024. It was created for the brand: The Greater Copenhagen Region, by ad agency: Ogilvy Denmark. This Film medium campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted about 1 month ago.
Credits
Agency: Ogilvy Denmark
Camilla Ploug - Creative Director
Katrine Jo Madsen - Creative Director
James Edwards - Associate Creative Director
Jacob Matthiesen - Senior Art Director
Maria Tangsgaard - Video Art director
Jesper Skov - Senior Digital Designer
Nicoline Christiansen - Junior Digital Designer
Christina Engmann - Junior Creative
Nis Nørgaard - Thirty Sounds Good - Sound Designer
Julie Heilesen - Strategic Account Manager
Emma Petersson - Client Service Director
Frederikke Pedersen - Associate Strategy Director
Nicholas Williams - Strategic Planner
Morten V. Frederiksen - CEO
Client:
Caroline Lundsteen - Senior Marketing Manager
Kasper Friis Jørgensen - Creative Director
Claudia Bednorz - Marketing Manager
Maria Sverka - Head of Marketing
