Audi - Engineering
Audi - Carbon Fibre
Audi - Ceramic Brakes
Description
Audi is preparing for its most ambitious challenge to compete in Formula 1 2026. Partnering with Sky Sports to sponsor F1 coverage with a series of idents of Audi’s iconic rings.
A visual journey of carbon-fibre waves, polished ceramic and the mechanisms of engineering, connecting the worlds of Formula 1 and Audi RS performance models.
The new series of films offers Formula 1 fans a glimpse into Audi’s design philosophy, celebrating more than the brand’s engineering DNA.
This professional campaign titled 'Rings reimagined' was published in United Kingdom in September, 2025. It was created for the brands: Audi and Audi UK, by ad agencies: BBH, BBH London, and FutureDeluxe. This Design and Film media campaign is related to the Automotive and Personal Transportation, Media, and TV and Streaming Promos industries and contains 3 media assets. It was submitted 2 months ago.
Credits
Designed, Directed and Produced by FutureDeluxe
Executive Creative Director: Raj Davsi
Creative Director: Yas Vicente
Executive Producer: Andy Hopkinson, George Turner
Production Director: Helen Randall
Producer: Gustavo Ferolla
Design & Animation: Ziyad Abahussin, Damien Patie-Pelicaut, Sebastian Baptista, Ismael Jimenez, Liam Henderson
Resource Coordinator: Laura Palladini
Sound Design: Strings and Tins
Advertising Agency: BBH London
