Declaring Lyft as a better way forward in a world of traffic congestion, parking hassles, DUIs, distracted drivers and expensive repairs. An integrated campaign that included Lyft's first ever national TV spot and long copy OOH that invited people to appreciate the futility of driving as it now stands — right when they’re experiencing the ultimate pain point: gridlock.
This professional campaign titled 'Riding is the new Driving' was published in United States in July, 2023. It was created for the brand: Lyft, by ad agency: Made. This Film, Integrated, and Outdoor media campaign is related to the Electronics, Technology, Other, and Transport industries and contains 6 media assets. It was submitted 2 months ago by Creative Director | Writer: Steve Dolan of Freelance.
Advertising Agency: Made, Boulder, Colorado
Copywriter/CD: Steve Dolan
Art Director/CD: Nate Bruning
Production Company: MJZ
Director: Dante Ariola