BC Hydro

Ridiculous Lights

Agency: DDB


The popularity of the anti-waste movement can be seen everywhere. Re-usable travel mugs, water bottles and shopping bags all prove that this philosophy is getting stronger but, for some reason, wasting power isn’t seen in the same light. BC Hydro wanted to remind British Columbians that, just like with other resources, wasting power is something to be avoided.

This professional campaign titled 'Ridiculous Lights' was published in Canada in October, 2010. It was created for the brand: BC Hydro, by ad agency: DDB. This Film medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: DDB Canada, Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Art Director: Chris Moore
Copywriter: Neil Shapiro
Agency Producer: Sue Bell
Account Executives: Terra Cochrane, Karen Martin
Production Company: Suneeva
Director: Michael Downing
Post Production Co.: School
Editor: Jon Devries
Online / Animator / SFX: Paul Binney
Recording Studio: Wave Productions
Audio House Producer: Craig Zarazun
Audio House Engineer: Craig Warrian
Music Composition: Bob Smart

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