Description
There’s a choice within ridesharing. A good one, and a not-so-good one. This campaign highlighted Lyft's benefits through the eyes of the other guys — an unfortunate assemblage of dudes who can’t understand how a company can win by treating people better. Then, we partnered with acclaimed artist, Noma Bar, to create beautiful, hard-hitting OOH that leveraged his signature style of visual metaphor to further reinforce the benefits of riding with Lyft.
This professional campaign titled 'Ride on the Bright Side' was published in United States in July, 2023. It was created for the brand: Lyft, by ad agency: Made. This 360°, Integrated, and OOH Outdoor media campaign is related to the Electronics, Technology, Other, and Transport industries and contains 5 media assets. It was submitted about 1 year ago by Creative Director | Writer: Steve Dolan of Standard Practice.
Credits
Advertising Agency: Made, Boulder, CO
Copywriter/CD: Steve Dolan
Art Director/CD: Nate Bruning
Copywriter: Brett Shea
Art Director: Charlie Fingal
Production Company: Hungry Man
Director: Wayne McClammy
Illustrator: Noma Bar
