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Forbes

Ricky Brasil

Agency: Ogilvy

Description

If all money stolen by Brazilian corrupts went to a single person, he would rank 8th on Forbes Billionaires list, so we used A.I to create this fiction billionaire and raise awareness to the size of corruption. The A.I. talked to anti-corruption NGOs, the press and a former district attorney. It also had his interview published on Forbes Billionaires Edition this April.

This professional campaign titled 'Ricky Brasil' was published in Brazil in March, 2018. It was created for the brand: Forbes, by ad agency: Ogilvy. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising Agency: Ogilvy & Mather, São Paulo, Brazil
Creative Directors: Claudio Lima, Felix Delvalle, Guiga Giacomo, Eduardo Doss
Art Director: Paulo Engler
Copywriter: Mariana Albuquerque
Cognitive Company: Nexo.ai
Illustrator: Notan Studio

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