The campaign shows female versions of some of the most iconic billionaires to make the point that, if they were born women, their companies may have never seen the light of the day and they would have ended up being clients of their competitors. This has nothing to do with their capabilities. It's due to the fact that female entrepreneurs receive less funds, loans and government grants than their male counterparts.
This professional campaign titled 'Ellen Musk, Lara Page, Jenny Bezos' was published in Brazil in April, 2018. It was created for the brand: Forbes, by ad agency: Ogilvy. This Print medium campaign is related to the Media industry and contains 3 media assets. It was submitted about 4 years ago.
Advertising Agency: Ogilvy São Paulo, Brazil
VP Creative Director: Claudio Lima
Executive Creative Director: Felix del Valle
Creative Director: Eduardo Doss
Art Directors: João Alexandre, Guga Bittencourt
Copywriters: Guilherme Moreira, Marcos Botelho, Phylippe Moura
Illustrator: Studio Notan
Photographer: Rodrigo Ribeiro
Account Director: Juliana Fernandes
Media Director: Betania Aragão
Art Buyer: Francini Santiago