Like people, cats want food variety. But most cat food is made of chicken meat. So the poor animals have to eat chicken in the morning, afternoon, evening, every day, actually all the time.
Creative Agency GRAPE and Optimеal decided to make a "meat revolution" in the animal feed market, telling people that the pets would thank them if they serve meaty Optimеal instead of chicken as the "main dish."
This professional campaign titled 'Revolution' was published in Ukraine in May, 2019. It was created for the brand: Optimeal, by ad agency: Grape. This Integrated medium campaign is related to the Pets industry and contains 4 media assets. It was submitted about 4 years ago.
Advertising Agency: Grape, Kyiv, Ukraine
Creative Director: Aleksey Maksymenko
Art Director: Andrew Mishenko
Copywriter: Anastasia Shago, Natasha Tsvietkova, Sergey Hedulianov
Account Director: Kristina Kozlova
Director: Valentin Mynchuk
DOP: Serhii Smychok
Photographer: Andrey Demenyuk