The brief to the agency was to make people aware of the urgent need to protect the Earth's living resources. The solution is a calendar in reverse. The dates of each month appear backwards (for example, January starts with the 31st and ends with the 1st). This reverse calendar works, as a daily remaider on how animal numbers in the wild are decreasing everyday.
This professional campaign titled 'Reverse Calendar' was published in India in December, 2011. It was created for the brand: Sanctuary India, by ad agency: DDB. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 10 years ago.
Advertising Agency: DDB Mudra, India
Chief Creative Officer: Bobby Pawar
Creative Directors: Sreejith Kodoth, Ranjith Sasidharan
Art Director: Sreejith Kodoth
Designer: Sreejith Kodoth
Copywriters: Vaspar Dandiwala, Ranjith Sasidharan
Illustrators: Dhanil, Sreejith Kodoth
Photographer: Yuvraj Vivek