To celebrate Pride 2021, we reimagined the world’s most iconic classics, with Pride. Introducing RETOLD WITH PRIDE. Stories like Pride and No Prejudice, Dragula, The Gay Gatsby, Life of Bi, Little Women Loving Women, including local classics like Ibong Adana, Florante at Awra, Si Malakas at si Makisig, reimagined and retold with proper LGBTQ+ representation. These stories were performed at the live reading on June 26, starring popular LGBTQ+ artists, educators, activists, poets, and creators.
This professional campaign titled 'Retold with Pride' was published in Philippines in June, 2021. It was created for the brand: Pride@Tech, by ad agency: Propel Manila. This Digital medium campaign is related to the Public Interest, NGO industry and contains 12 media assets. It was submitted over 1 year ago by Chief Creative Officer: Raymund Sison of Propel Manila.
Advertising Agency: Propel Manila, Manila, Philippines