Description
Fiverr's new ad campaign features Martha Stewart in an ironic new role: an underutilized intern delivering coffee to unknowing colleagues. This humoristic approach highlights the idea that your best talent may be right under your nose, just a click away on Fiverr. Airing nationally in August both online and on television, the campaign will also include additional video spots focused on social media marketing, web development, and AI. The ads showcase not only the business functions Martha delegates to freelancers, allowing her to concentrate on her strengths, but also emphasize the skills experiencing both consistent and significant growth on Fiverr, like AI services which is seeing as much as a 6,000% growth, according to Fiverr's Business Trends Index.
This professional campaign titled 'Rethinking Your Talent Strategies with Martha Stewart' was published in United States in August, 2024. It was created for the brand: Fiverr, by ad agency: Left Productions. This 360°, Content, and Digital media campaign is related to the Professional Services industry and contains 1 media asset. It was submitted about 1 month ago.
Credits
Chief Marketing Officer - Matti Yahav, Fiverr
VP Global Brand Communications - Shiri Hellmann, Fiverr
Creative Director - Ami Alush, Fiverr
Creative Team - Nimrod Maiman, Shiran Romano, Idan Kravitz, Ronen Kornberg, Fiverr
Motion Design Lead - Ido Sapir, Fiverr
Producer: Tamar Yoffe, Fiverr
Director of Brand Media - Colette Bloom, Fiverr
Associate Brand Marketing Director - Adam Winograd, Fiverr
VP of Global Communications - Siobhan Aalders, Fiverr
Director of PR - Jenny Chang, Fiverr
Public Relations Manager - Laura Podesta, Fiverr
Public Relations Specialist - Tommy Lee, Fiverr
Paid Acquisition Group Manager - Kobi Ron, Fiverr
VP of Global Brand Marketing - Matt Clunan, Fiverr
Senior Buyer - Gilli Grossman, Fiverr
Director of Brand Strategy - Trey Armstrong, Fiverr
Executive Director of Paid Acquisition - Yaara Gazit, Fiverr
Legal Team - Nitzan Glick, Gal Wizman Galanti, and Yahav Basson, Fiverr
Production Company: LEFT
Director: Jonathan Zames, LEFT
Executive Producer: Adam Armesto, LEFT
Executive Producer/Co-Founder: Boris Labourguigne, LEFT
Producer: Alex Peace-Power, LEFT
Production Supervisor: Paul Steiner, LEFT
Production Coordinator: Emilee Bae, LEFT
LEFT Coordinator: Pier Paolo Piccoli, LEFT
Key PA: Liz Power, LEFT
1st AD: Dino Castelli, LEFT
2nd AD: Darryl Patterson, LEFT
Production Consultant: Katarina Dedicova, LEFT
BTS Stills Photographer: Josh Aronson, LEFT
Treatment Designer: Laura Hoche, LEFT
Director of Photography (DP): Aiden Ulrich, LEFT
1st AC: Sarah Penson, LEFT
2nd AC: Josh Bote, LEFT
DIT: Philipp Kurepin, LEFT
Teleprompter Operator: Peter Caref, LEFT
VTR: Brian Sanchez, LEFT
Sound Mixer: Sam O'Sullivan, LEFT
Script Supervisor: Esha Kallianpur, LEFT
Set Medic: Yvette Zambrano, LEFT
Gaffer: David Reichman, LEFT
Best Boy Electric (BBE): Aji Bass, LEFT
Company Electric: Shamus Lobene, LEFT
Key Grip: Rome Petersson, LEFT
Best Boy Grip (BBG): Tim Curtin, LEFT
Company Grip: Jared Frost, LEFT
G&E Swing: Sammy Dahman, LEFT
Production Designer: Anna Kathleen, LEFT
Art Coordinator: Tim Snow, LEFT
Set Decorator: Charlotte Sims, LEFT
Leadperson: Henry Pskowski, LEFT
Prop Master: Kendra Eaves, LEFT
Set Dresser: Zeno Ben-Amotz, LEFT
Set Dresser: Samuel Swanson, LEFT
Art PA: Peter Kringdon, LEFT
Art PA: Joseph Jessamy, LEFT
HMU Key: Shannon Mulligan, LEFT
HMU Assistant: Stephanie Barr, LEFT
Costume Stylist: Lila Schiff, LEFT
Costume Assistant: Michaela Ceci, LEFT
Costume Assistant: Ololade Aiyeku, LEFT
Costume Assistant: Samuel Burstein, LEFT
Craft Services: Benn Goldschein, LEFT
Catering: Mr Paris, LEFT
Truck PA: Andrei Buna, LEFT
Truck PA: Eli Henslee, LEFT
PA Helper: Angelina Toss, LEFT
Set PA: Samantha Lori Glass, LEFT
Set PA: Jojo Elias, LEFT
Set PA: Jasper Labonte, LEFT
Set PA: Kalyn Byerson, LEFT
On-Camera Principals: Caroline - Sinem Gulturk
On-Camera Principals: Devin - Zack Robidas
Background Talent
MS Stand-In: Eileen Zyko Wolter
Office Worker: Nahar Aminov
Office Worker: Feruza Ari
Office Worker: Victor Fontoura
Office Worker: Jonathan Auguste
Office Worker: Alex Hammerli
Office Worker: Leo Solomon
Office Worker: Lorraine Oben
Office Worker: Olivia Roth
Office Worker: Lynn Favin
Office Worker: Zeus Rocancourt
Office Worker: Marissa Carpio
Office Worker: Patricia Jung
Office Worker: Lisa Lakatos
Office Worker: Armani Del Rio
Office Worker: Alex Emanuel
Production Support Vendors
BG Casting: HBG Casting
SAG Signatory: Yvonne Deshotel
Casting: Stacy Gallo
Post Production
Postproduction Company : HULK.POST
Postproduction Supervisor : Meyer Victor
Editors: Edouard Frommweiler, Marvin Bouilly, Collin Kriner
Colorist : Alexis Muller
VFX : Marie Cheynier
Sound engineer : Jean Roland M Barga
Original Score : Alex Clouz
