Rethink Stability

Rethink Stability boldly reframes stability as a dynamic, ever-evolving pursuit; challenging conventional wisdom in wealth and asset management and demonstrating how Lombard Odier guides investors through this time of global uncertainty.

VML and Academy Award-winning production house Framestore partnered with Lombard Odier to bring to life a compelling narrative through captivating visual effects and techniques. The brand is well-known in financial circles for its thought-provoking work, but this campaign pushes the creative needle forward for the brand and the category.

Set against a backdrop of economic and societal chaos, “Rethink Stability” explores the idea that true stability is not static, but actively created through constant realignment and innovation. The centrepiece is a visually arresting film which follows the journey of a spinning top navigating a miniature world out of balance. The top becomes a powerful metaphor for Lombard Odier’s 229-year-old philosophy: stability is found, not by slowing down and digging in, but through movement. Through rethinking.

Every frame of the film is meticulously crafted in CG, yet profoundly grounded in the language of real-world cinematography. Depth of field, lens compression, light falloff, and tactile surface interactions in line with the aesthetic codes of the Lombard Odier brand world, were all carefully designed to feel natural, lived-in, and physically plausible, lending the work an emotional resonance rarely seen in financial marketing. By anchoring digital and AI artistry in cinematic truth, the campaign elevates a simple object into a compelling narrative about the power of creative rethinking.

For over eight years, Lombard Odier’s brand platform - [rethink everything®] - has responded to the shifting tides of our changing world, offering fresh investment perspectives and pathways for investment. This new chapter, “Rethink Stability,” speaks directly to the current needs and ambitions of High-Net-Worth Individuals (HNWI), positioning Lombard Odier as an innovative leader in a category often defined by tradition.

Activated through a comprehensive, multi-channel media strategy, Rethink Stability is designed to reach High Net Worth Individuals across every touchpoint, including out-of-home, social, press, digital, owned channels, editorial, and events.