Description
To celebrate the release of Diablo II: Resurrected - Reign of the Warlock, Diablo is teaming up with viral rapper and longtime Diablo II superfan bbno$ to create an original track titled “Save Me” and music video that doubles as a love letter to the community. Assets available here.
This collaboration, created in partnership with GUT LA, is rooted in authentic fandom – bbno$ has publicly celebrated Diablo for years, from incorporating Diablo-inspired design into his personal website to hosting D2 LAN birthday parties and showcasing the game in his own content.
“Diablo II is bar none my favorite game,” said rapper bbno$. “When I heard about the Warlock update, I basically screamed on the Zoom. Then they asked me to make a track? I immediately told my parents and they were just as excited as I was.”
The music video transforms bbno$ from player into character, starring him as the new Warlock class introduced in a recent game update, while pulling deep inspiration from Diablo’s history – including a nod to the iconic Deckard Cain rap that longtime fans will recognize.
The music video blends cinematic live action with game-inspired animation and dense lore references to blur the line between artist, player, and the Diablo universe itself. Designed as a fan-first cultural moment, the collaboration taps into bbno$’s massive digital reach and viral musical pedigree to celebrate Diablo II’s first major update in 26 years.
“This music video was made by fans for fans. We’re not borrowing from gaming culture, we’re embodying it, carrying it through every beat and frame,” said Ariel Abramovici, CCO, GUT Los Angeles. “Everyone involved was a genuine Diablo II devotee, from bbno$ to the directors, and that creative sync let us go deep with the references while making something bold and staying accessible.”
The music video debuted globally on March 3 across social and digital platforms.
This professional campaign titled 'Resurrected - Reign of the Warlock' was published in United States in March, 2026. It was created for the brand: Diablo II, by ad agency: GUT LA. This Film and Integrated media campaign is related to the Gaming industry and contains 2 media assets. It was submitted 7 minutes ago.
Credits
Artist: bbno$
Diablo:
VP, Head of Brand & Creative Marketing: Kevin Bjelajac
Sr. Director, Brand Marketing : Daniela Rodriguez
Global Brand Creative Director: Geoffrey Verkeen
Sr Manager, Global Brand Marketing: Kevin Carmona
Executive Producer, Global Brand Creative: Jessica Ambrose
Global PR Director: Nick Jones-Liang
Lead Game Producer - Matthew Cederquist
Sr. Lead Game Producer - Kyle Martin
Principal Outsource Supervisor I, Characters - Trevor Hennington
Agency: GUT Los Angeles
Founder & Creative Chairman: Gastón Bigio
Founder & Creative Chairman: Anselmo Ramos
Global CEO: Andrea Díquez
Global CSO: Fernando Ribeiro
Global CGO: Carmen Rodríguez
Global Head of Operations & Culture: Agustina Garavilla
Global Chief Communications Officer: Christine Prins
Global Chief Intelligence Officer: Christian Pierre
CCO: Ariel Abramovici
CCO: Bruno Acanfora
US CEO: Sandra Alfaro
Managing Director: James Hidden
Associate Creative Director (Art): Brunno Cortez
Associate Creative Director (Copy): Caroline Tan
Head of Production, North America: Renata Neumann
Sr. Producer: Thiago Zveiter
Group Brand Lead: Teddy Notari
Account Supervisor: Santiago Mottoa
Group Strategy Director: Kaitlin Barton
Senior Project Manager: Francis Clemenza
Director of Communications, North America: Alie Coolidge
Business Affairs Director: Marinet Quinones
Production Company: Dreambear Productions
Production Company: Dreambear Productions
Executive Producer: Evan Brown
Executive Producer: Dave Gelb
Director: Sterling LaRose
Director: Rafael "Rafatoon" Perez
Line Producer: James Stewart
Director of Photography: Zayd Ezzeldine
Production Designer: Hanrui Wang
Art Director: Pete Hickok
Wardrobe: Sierra Rae
Editor: Sterling LaRose
VFX/Animation: Tunjayork
Colorist: Clinton Homuth
Audio Post: Casa Azul Mix
Executive Producer: Kate Vadnais
Senior Engineer: Rommel Molina
Assistant Engineer: Mike Leone
