We all know a person who, one evening, even as recently as last night, took the wheel for us and brought us home safe and sound. We all have a Sam in our lives. We all have a Sam in our nights. And as long as that person exists, the party can go on. Today, french road safety and its agency la chose decided to express him their gratitude and respect.
Respect to you who saves, you who protects, you who puts others before yourself, you for whom this is the first time, you for whom this is the hundredth. Respect to you Sam, because you are a real-life hero, a hero of today.
This professional campaign titled 'Respect Sam' was published in France in December, 2017. It was created for the brand: Securite Routiere, by ad agency: La Chose. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 6 years ago.
Advertising Agency: la chose, Paris, France