Resonance

“For us, creativity is about creating in the moment. Exploring a particular sound or building on a momentum—a vibe or a feeling—you’re experiencing. It’s incredibly important for us to be able to delve into that,” shares Magnus, keyboardist for Farveblind.

AIAIAI steps discretely into the background in the film, which leads to raise the question: Why hand over the microphone to Farveblind at all?

“Even though we’re essentially producing a physical technological product, we’re driven by music and creativity—our products are a means to create (and enjoy) music. We’re inspired by artists and their process, which evolves as technology and the world change. We’re committed to this development and aim to share stories that can inspire upcoming artists. It’s important to show that the barriers to making music are lower than ever—there’s so much software and hardware that makes it possible to dive into it. And it’s precisely that possibility and inspiration that fascinate us and that we want to amplify—for instance, with our new wireless studio monitors that make it possible to bring your studio anywhere. Now, you can create music exactly where you feel most creative,” says Frederik Jorgensen, Founder of AIAIAI.

He continues, “With this film, we want to show how Farveblind works. There’s no right or wrong way, and we want them to take center stage—perhaps their methods can inspire other artists. We have a clear mission to enable upcoming artists, which is why we reached out to Farveblind to share their working methods,” he concludes.