Danish headphone company, AIAIAI, wanted to give a fun and engaging holiday greeting to consumers. The double meaning of the symbol and second holiday message, was revealed when turning the magazine 90 degrees. So the simple geometric christmas tree also is a fast forward music button, symbolizing going into or skipping for the next year.
This professional campaign titled 'Merry Christmas / Happy New Year' was published in Denmark in December, 2013. It was created for the brand: AIAIAI, by ad agency: AIAIAI. This Print medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted almost 10 years ago.
Advertising Agency: AIAIAI, Copenhagen, Denmark
Creative Director / Art Director: Peter Mix Willer