Res.Pirator
Agency: linza agency
Description
In Fall of 2019 acrid smog appeared in Kyiv. According to SafeEcoBot, the level of air pollution reached 180 units, while the norm is 0-50 units.
So our team decided to create a promotional video in the style of a mockumentary.
“We, as a team, immediately set about the implementation! Saveecobot says that such pollution is evident in Kyiv every year. It's just that this year we finally started measuring it. At such rates, fashion brands will think about starting to produce lines of gas-masks and respirators, because they will become our urban everyday life. There will be new companies like Res.Pirator (yes, it's made up) that will position air pollution as the new fashionable reality. I don't want that”, – said Les Yakymchuk, Project Director, CEO & Creative lead, linza agency.
The ad went viral and reached more than 20,000 viewers. It caused a resonance and forced the Kyiv City Administration to pay more attention to the ecological condition of the city's air.
This professional campaign titled 'Res.Pirator ' was published in Ukraine in October, 2019. It was created by ad agency: linza agency. This Digital and Film media campaign is related to the Health and Media industries and contains 2 media assets. It was submitted about 1 year ago.
Credits
Les Yakymchuk – Project Director, Creative lead, linza agency;
Olena Zenchenko – Art director, Project Graphic Designer, linza agency;
Ira Shostak – CEO & Marketing lead, linza agency.
