Description
Content moderators spend their days filtering suicides, abuse, and violence to protect social media users—at the cost of their own mental health.
Since their anonymity must be preserved, Veris used the only system that could reach them: the report button.
With "Report This Ad", users were invited to report over 500 of our ads. Each report was reviewed by one real moderator and delivered a direct message offering free, anonymous psychological support.
This professional campaign titled 'Report This Ad' was published in Ecuador in May, 2025. It was created for the brand: Veris, by ad agency: Paradais DDB. This Digital and Direct media campaign is related to the Health industry and contains 1 media asset. It was submitted 15 days ago by Creative Director: José Reinoso of Paradais DDB.
Credits
Chief Marketing Officer: Gabriela Quezada
Chief Creative Officer: Agustín Febres-Cordero
Chief Strategy Officer: Ricardo Medina
Executive Creative Director: José Serrano - José Reinoso
Account Director: Gabriela Vaca
Creative Director: Tyto Garcés Custode
Head of Art: Daniel Gabela - Estefanía Ruda - Alfonso de la Rosa
Art Director: Nathalia Navarro
Designer: Emilia Rosero - Juan José Izurieta
Copywriter: Xavier Vinueza
Content Manager: Verónica Rivadeneira - Alejandro García
Account Director: Ilse Garcia
Account Executive: Mafer Gomez
Editor in Chief: Christopher Valdiviezo
