Description
CUSTOMERS CAN PAY FOR DECATHLON SPORTS GEAR BY PICKING UP LITTER
In an initiative developed with AMV BBDO, customers can pay for renting bikes, paddleboards, camping gear and more by collecting rubbish this September.
Decathlon is an official partner of World Cleanup Day and aims to collect over 5,000 pieces of rubbish in partnership with UK environmental non-profit Planet Patrol over a two-week period
In support of World Cleanup Day, newly recognised on the UN Calendar of International Days in 2024, DECATHLON has launched “Rentals for Rubbish”, a program that rewards customers for cleaning up their local areas by offering money off rentals on a range of sports equipment, including bikes, paddleboards, and camping gear.
To bring the initiative to life, Decathlon has partnered with Planet Patrol, a non-profit organisation focused on environmental action and data collection, particularly the protection of the UK’s waterways and blue spaces.
Developed with AMV BBDO, as part of the Ready To Play? platform launched earlier this year, the initiative encourages participants to collect litter in their local areas, record their findings in the free Planet Patrol App, and then dispose of it responsibly at home or through local recycling facilities. The more litter collected, the greater the discount on rental gear achieved.
As an official partner of World Cleanup Day, Decathlon hopes to collect 5,000 pieces of litter within a two-week period, encouraging communities across the UK to work together toward a cleaner planet.
A pop-up store in London, on Saturday September 21, kicked off the initiative, aiming to inspire people to actively participate in caring for our shared environment. Designed by Beautiful Wonder, the eco-friendly space is made entirely from recycled cardboard and acts as a hub for customers to rent equipment for FREE in exchange for rubbish they’ve collected.
Circularity and sustainability are core principles at the heart of Decathlon's business, making this initiative a key pilot for global adoption next year. This large-scale collection, combined with the logging of litter locations through Planet Patrol, will contribute essential data needed to protect green spaces and keep our shared playgrounds clean.
The activation was created by Dal Almeida and Mike Hughes with creative direction of Jack Smedley and George Hackforth-Jones.
Customers can register interest and find out more information at Decathlon Rentals for Rubbish.
This professional campaign titled 'Rentals for Rubbish' was published in United Kingdom in September, 2024. It was created for the brand: Decathlon, by ad agency: AMV BBDO. This Experiential, Integrated, and OOH Outdoor media campaign is related to the Public Interest and Sports industries and contains 8 media assets. It was submitted 5 months ago.
Credits
Client: Decathlon
Brand: Decathlon
Campaign title: Rentals for Rubbish
Client name: Izabella Angelova
Creative Agency: AMV BBDO
CCO: Nicholas Hulley and Nadja Lossgott
Executive Creative Director:Laura Rogers
Creative Directors: Jack Smedley and George Hackforth-Jones
Creative Team: Dal Almeida and Mike Hughes
Agency Planning Team: Joe Smith and Rebecca Brett
Agency Account Team: Bruna Bechelli, Pink Kitsawat and Kenza Chakib
Agency Production Team: Ian Whittle, Maggie Scriven and Josh Clark
Agency Designer: Dian Sofia and Frankie Leeks
Production Company: studioBEAM, Beautiful Wonder, Planet Patrol and OCD Studio