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Jockey

Remundies

Agency: FCB

Description

Testicular Cancer, the most common form of cancer affecting men aged between 18 and 39, gets a kick in the proverbials with the creation of Remundies, launched this week in line with Testicular Cancer Awareness month.
An initiative created by FCB NZ and produced in partnership with Jockey and Farmers, Remundies is a range of Jockey underwear that communicates with their owner on a regular basis via text, reminding them to check for signs of the disease each month. Upon purchasing Remundies, the owner is registered at remundies.co.nz, and so the conversation begins.
In collaboration with Darkhorse, Jockey’s Social & PR agency to support Jockey’s initiative, the All Blacks and All Blacks Sevens stripped down to their Jockeys as part of their long-term sponsorship with New Zealand’s favourite underwear brand, Jockey.

This NSFW professional campaign titled 'Remundies' was published in New Zealand in April, 2021. It was created for the brand: Jockey, by ad agency: FCB. This Integrated medium campaign is related to the Fashion, Health, and Public Interest, NGO industries and contains 3 media assets. It was submitted over 1 year ago.

Credits

Advertising Agency: FCB New Zealand
Media Agency: FCB Media
PR Agency: Darkhorse

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