In Perú, 7 out of 10 women have suffered some form of violence. Despite this, most of them don’t report the abuses for fear of being judged or getting caught by their partners. That is why, on International Day of Elimination of Violence Against Women, Jockey Plaza and Wunderman Phantasia, decided to create a new way to help them, giving them access to a support center using the most intimate and safe space: women’s restrooms.
This professional campaign titled 'Helpbooth' was published in Peru in November, 2017. It was created for the brand: Jockey, by ad agency: Wunderman. This Experiential medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Wunderman Phantasia, Lima, Perú
Chief Creative Director: Jose Aburto
Head of Art: Augusto Landauro
Creative Supervisor: Sergio Inamine
Senior Copywriter: Diana Flores
Junior Copywriter: Denise Mächler
Designer: Cristina Díaz
Executive Account Director: Carlos Bernal
Account Director: Gissella Rodríguez
Account Executive: Ricardo La Torre
Producer: Alex Ríos
Field Producer: Pierre Lozano