Chai Break

Rembrandt, Facebook, Wine

Agency: Monkey Wrench


Chai Break is a popular cafe in India that aims to resurrect the lost flavour of 'chai' or 'tea' amongst the youngsters of today who are driven to break away from local traditional hits and are slowly shifting their likes to cuisines/beverages that are more internationally acclaimed.
Chai Break has strengthened its presence in India with 11 outlets, thronging the cities of Kolkata, Bhubaneswar & Durgapur, while charming their favourite goers with a variety of 'chai' & a bouquet of cuisines such as Italian, Chinese, Thai & Indian.
Their unique range of teas reflect the essence of true Indian culture while reinventing some age-old favourite beverages.

This professional campaign titled 'Rembrandt, Facebook, Wine' was published in India in November, 2017. It was created for the brand: Chai Break, by ad agency: Monkey Wrench. This Digital medium campaign is related to the Soft Drinks industry and contains 3 media assets. It was submitted over 6 years ago.


Advertising Agency: Monkey Wrench, India
Creative Director: Ashis Mridha
Art Directors: Dorin Burh, Shalaka Rawat
Copywriter: Madhura Chakravarty

Globe Telecom


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