Description
In support of the England and Wales teams competing in the Women’s Euros this summer, Tesco and BBH are sending secret messages of support to the two teams, in the form of out-of-homes featuring receipts.
The digital OOH campaign sees acrostic lists of purchases — from tequila to hot dogs to BBQ essentials — and aims to highlight favourite matchday snacks. The receipts, on closer look, also spell out messages of celebration and support, including “You’ve Got This” and “Ymlaen Garfan,” which translates to “Let’s go” or “Come on team.”
Tesco is hoping to engage the increasing number of supporters who host watch parties as a way of showing their support for their teams.
This professional campaign titled 'Receipts' was published in United Kingdom in July, 2025. It was created for the brand: Tesco, by ad agency: BBH. This Integrated and OOH Outdoor media campaign is related to the Retail Services industry and contains 5 media assets. It was submitted 5 months ago.
Credits
Campaign title: England and Wales - Womenʼs Euros 2025
Advertising agency: BBH
ECD: Felipe Serradourada Guimarães
Creative director: Luke Till
Associate Creative Directors: Charlotte Watmough and Holly Fallows
Designer: Miguel Sousa
Deputy CSO: Saskia Jones
Business Lead: Tori Meadows
Account Director: Alexander Boden
Account Executive: Dow Sivell
Agency print producer: Rachel Clarke
Media planner: Bex Donald
Media agency: EssenceMediacom
Production company: BBH Studios
Post-production company: BBH Studios
Post-production producer: Rachel Clarke, Toni Polain, Connor Farrow Guy
