Be Group

Rebranding of The Group Be

Agency: Luv


In 2018 opens the Be Comporta, a space where the proximity, the well-being, the tranquility are the dish of the day. The space, in the image of the brand, was projected taking into account the surrounding environment, almost as a tribute to Comporta. The "Be" brand has to act as parent brand and will have its umbrella of spaces. It is a young, modern, fresh-chic, dynamic, conceptual, healthy brand that appeals to the senses, breathes and wants to take advantage of the texture of its supports, which wants to be shareable and unique at the same time. Their locations take on a secondary role, they become a note, a mark, a signature. In this way we wanted to create a harmonious and balanced combination of the various elements. While their locations become a note, a mark, a signature. Each space is unique, has its own location also its own concept, that is, a "Be Comporta" is more space of summer, of sun, ample, of landscapes that never finish, of sunset. The "Be Lisbon", in turn, is a more modern, but welcoming, green space in the heart of the city.

This professional campaign titled 'Rebranding of The Group Be' was published in Portugal in March, 2019. It was created for the brand: Be Group, by ad agency: Luv. This Design medium campaign is related to the Food and Recreation, Leisure industries and contains 9 media assets. It was submitted over 4 years ago.


Advertising Agency: Agency LUV Simply Love, Lisbon, Portugal
Creative Director: Joana Alfaro
Art Director: Ana Delgado
Copywriter: Rui Jorge
Illustrator: Ana Paiva
Strategist: Diogo Fabiana


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.