Falcon Private Bank

Rebranding Image Movie

Agency: Branders


Branders accompanied Swiss Private Bank Falcon in a comprehensive re-branding from a new vision, the development of the service design and the creation of a differentiating brand identity to a new advertising campaign. As the symbiosis of personal banking skills with digital intelligence is at the core of the re-branding, Branders translated this symbiosis together with star photographer Rankin into futuristic-looking imagery and brought the private banking experience of the future to life. Welcome to Agile Private Banking.

This professional campaign titled 'Rebranding Image Movie' was published in Switzerland in October, 2017. It was created for the brand: Falcon Private Bank, by ad agency: Branders. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Branders Group AG, Zürich, Switzerland
Chief Executive Officer: René Allemann
Strategy Director: Philippe Knupp
Creative Director: Thom Pfister
Senior Brand Consultant, Omnichannel Experience: Marisa Güntlisberger
Senior Brand Consultant: Regula Looser
Junior Brand Consultant: Luisa Ender
Senior Brand Designer: Palma Manco
Brand Designers: Damian Hess, Soraya Gaouaoua
Creative Brand Technologist: Thomas Hausheer
Web Engineer: Roberto Ceschi
Photographer: Rankin & Team / UK

Plan International


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