ADVERTISING

Georgia Aquarium

Where Wonder Lives

Agency: Doe-Anderson

Description

Rebrand for Georgia Aquarium Kicks-Off With Regional Super Bowl Splash

Georgia Aquarium and Doe-Anderson are breaking a new regional, multi-city brand campaign, including both a notable Super Bowl presence pre-game and in-game as well as a broad media palette encompassing everything from podcasts to print from February through June.

"It was an honor to rebrand one of the world’s biggest (and best) aquariums. Much like the ocean itself, the aquarium is full of inspiration and wonder – that goes for the animals as well as the people and their initiatives,” said Zach Stewart, Doe-Anderson Vice President and Director of Design. “To match that vibrancy, we introduced a bold color palette, more playful yet contemporary typefaces, and refined the iconic ‘G-Fish’ logo to be more balanced and legible. The opportunity to partner with such dedicated clients is an experience almost as exciting as the aquarium itself."

Themed “Where Wonder Lives,” the new brand campaign’s Super Bowl buy includes multiple pre-game and in-game spots in the 10 target markets of Ashville, Greenville, Charlotte, and Raleigh-Durham, N.C., Jacksonville, Fla., Birmingham, Al., and various metro areas in Georgia.

Breaking in February, it will run through June.

In addition, the campaign from Doe-Anderson, which handles national media planning and buying responsibilities as well as creative, will be featured in a range of media, spanning live and streaming TV, including CTV and YouTube, as well as print, social, digital display, OOH, digital video, digital audio and beyond.

About Doe-Anderson
Doe-Anderson Inc. works with iconic brands including Maker's Mark, Jim Beam, and Louisville Slugger bats and equipment. Client partners also include Texas Roadhouse, Carrier, Roto-Rooter, and several healthcare and financial sector brands. Doe-Anderson has 130 employees spanning offices in Louisville, KY and Columbus, OH. It offers integrated communication services including brand and digital strategy, creative execution, media buying and planning, analytics, digital design and development, content production and public relations. Founded in 1915, the agency is a member of AMIN Worldwide, a global peer group of independent agencies, and the American Association of Advertising Agencies (4As).

About Georgia Aquarium
Georgia Aquarium is a leading 501(c)(3) non-profit organization located in Atlanta, Ga. that is accredited by the Association of Zoos and Aquariums and the Alliance of Marine Mammal Parks and Aquariums and Humane Certified by American Humane. It is the first aquarium in the U.S. to be designated a Center for Species Survival by the International Union for the Conservation of Nature. Georgia Aquarium is committed to working on behalf of all marine life through education, preservation, exceptional animal care, and research across the globe. Georgia Aquarium continues its mission each day to inspire, educate, and entertain its millions of guests about the aquatic biodiversity throughout the world through its hundreds of exhibits and tens of thousands of animals across its eight major galleries. For more information, visit georgiaaquarium.org

This professional campaign titled 'Where Wonder Lives' was published in United States in February, 2025. It was created for the brand: Georgia Aquarium, by ad agency: Doe-Anderson. This Content, Digital, and Film media campaign is related to the Recreation, Leisure industry and contains 11 media assets. It was submitted 6 days ago by Lynne Collins.

Credits

Client credits

●        Client: Georgia Aquarium

●        Chief Executive Officer: Travis Burke (interim)

●        Chief of Marketing: Dan Dipiazzo

●        Other executive level:  Carly Pope, Director of Brand Management

●        Brand Marketing Manager: Brook Beasley, Senior Brand Specialist

●        Communications Manager: Jessica Wood, Director of Communications

●        Content Marketing Manager: Marcy Hendryx, Senior Manager, Video Content and Production

Agency credits

Agency: Doe-Anderson

●        Chief Creative Officer: Leyla Touma Dailey

●        Group Creative Director:  Zach Stewart

●        Executive Producer: Seng Rimpakone

●        Art Director: Jake Schultz, Zach Fugate

●        Copywriter: Kent Beal

●        Planning Director: Steven Coulombe

●        Project Manager: Rachel Nix

Account

●        Group Account Director:  Lauren O’Toole

●        Account Director: Loni Knight

Strategy

●        Executive Strategist:  Steven Coulombe

●        Media Planner: Melanie Whitham, Matt O’Mara

Production

●        Production Company: Scholar

●        Director/Partner: William Campbell

●        Director/Creative Director: Mike Tavarez

●        Graphics/VFX Director: Zach Herdman

●        Production Company Producer: Rich Kaylor

●        Managing Executive Producer: Kristen Noll

●        Senior Post Producer: Andrew Rindlaub

●        Live Action Producer: Rich Kaylor

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