The main task was to show, that ALLO.UA is not only about selling smartphones. We combined electronics from different categories into a shape of famous heroes of 'Transformers' movie, and gave them names: Optimus Price, Salesbee, Rebatronus — so they reflect the bonuses one can collect to buy more goods from allo.ua.
This professional campaign titled 'Rebatronus, Salesbee, Optimus Price' was published in Ukraine in August, 2018. It was created for the brand: ALLO.UA, by ad agency: Tough Slate Design. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted about 4 years ago.
Advertising Agency: Tough Slate Design, Kyiv, Ukraine
Creative Director: Dima Tsapko
Senior Art Director / Illustrator: Roman Davydyuk
Art Directors: Sergii Shakh, Yaroslav Cherkunov, Oksana Zmorovych, Lina Yakobchuk
Copywriter: Tatiana Fedorenko