Really Good Eggs

Jake Gyllenhaal and Serena Williams Team Up With JUST Egg and Mythology for a New Tongue-in-Cheek Campaign

Celebrities, they’re just like us! Just kidding, they’re plant-based. That’s because they have chefs, nutritionists, gurus — you name it. Why are so many celebrities backing the plant-based movement? They have access to the kind of health knowledge many of us don’t. JUST Egg and Mythology wanted to take an honest approach to celebrity advertising, by showing stars in their truest breakfast moments, and embracing their surreal lives. You don’t have a cardiologist on call to tell you what to eat for breakfast but you can have those eggs from plants!

In a humorous new campaign called “Really Good Eggs,” superstars Jake Gyllenhaal and Serena Williams enjoy a JUST Egg breakfast as brand ambassador J.B. Smoove lets us in on their out of the ordinary lives, and their extraordinary eggs, from plants.

To create the campaign, which taps into the same creative sense of humor the brand’s become known for, JUST Egg partnered with its agency of record, Mythology.