Really Good Eggs

Agency: Mythology


Jake Gyllenhaal and Serena Williams Team Up With JUST Egg and Mythology for a New Tongue-in-Cheek Campaign

Celebrities, they’re just like us! Just kidding, they’re plant-based. That’s because they have chefs, nutritionists, gurus — you name it. Why are so many celebrities backing the plant-based movement? They have access to the kind of health knowledge many of us don’t. JUST Egg and Mythology wanted to take an honest approach to celebrity advertising, by showing stars in their truest breakfast moments, and embracing their surreal lives. You don’t have a cardiologist on call to tell you what to eat for breakfast but you can have those eggs from plants!

In a humorous new campaign called “Really Good Eggs,” superstars Jake Gyllenhaal and Serena Williams enjoy a JUST Egg breakfast as brand ambassador J.B. Smoove lets us in on their out of the ordinary lives, and their extraordinary eggs, from plants.

To create the campaign, which taps into the same creative sense of humor the brand’s become known for, JUST Egg partnered with its agency of record, Mythology.

This professional campaign titled 'Really Good Eggs' was published in United States in May, 2022. It was created for the brand: JUST Egg, by ad agency: Mythology. This Integrated medium campaign is related to the Food and Health industries and contains 2 media assets. It was submitted over 1 year ago.


Client: JUST Egg

Founder/CEO Josh Tetrick
VP, Head of Global Marketing Tom Rossmeissl
VP, Head of Global Brand Jordan Viola
Director, Brand Partnerships Amy Nnaji

Agency: Mythology

Founder, ECD: Anthony Sperduti
Creative Director: Audrey Attal
Creative Director: Kim Haxton
Copywriter: Katie Tiambeng
Art Director: Brian Lim
Executive Producer: Andy Wilcox
Assistant Producer Joe Fuller
Head of Studio: Manuel Abreu
Account Lead: L Parker Barnum
Account Director: Shreena Patel

Production: The Bees and Honey Nathan Foulger
Photographer: Bobby Doherty
Food Stylist: Michelle Gatton
Food Stylist: Heather Greene
Retouching: Dave Herr

Production Company: Anonymous Content
Executive Producer SueEllen Clair
Director Tim Godsall
Director of Photography Bryan Newman
Line Producer Brady Vant Hull

Editorial: Arcade Edit
Editor Geoff Hounsell
Editor Will Hasell
Partner, Executive Producer Fanny Cruz
Senior Post Producer Andrew Cravotta

Color: Co3 - Sofie Friis Borup

Sound: Screaming Penguin - Rob Fielack


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