ADVERTISING

Whistle Kinship

Dog Understood

Agency: DCX Growth Accelerator

Description

DCX growth accelerator has created its first advertising campaign for Whistle Health, a new, AI-enabled, data-driven smart device that tracks a dog’s activity, behavior, and wellness. This is also Whistle’s first major advertising campaign.
The work runs through the end of June—six 15-second verite-style executions are set to a soundtrack of Bossa Nova and correlate with a behavior like licking, scratching, eating, drinking, sleeping, or activity. One spot opens on a cute puppy at its dinner bowl when back legs mysteriously lift up until it does a clumsy somersault over the plate. Another moment caught on cam: A bunch of puppies feeding at a bowl while circling it as if they’re starring in a Busby Berkeley musical.

The ad tells how the Whistle device can ‘Track every lick, scratch and sip” and can alert pet parents of a potential problem. The tagline: “Dog, Understood.”

The creative will run on Connected TV (Hulu, YouTube!); OOH (in Brooklyn, LA, SF); Paid Social, and National digital TV. OOH will include Bus Wraps, NYC Subway ads (animated digital), LINK NYC (animated digital), Buildings (Williamsburg), and a Wallscape (SOMA SF).

This professional campaign titled 'Dog Understood' was published in United States in May, 2022. It was created for the brands: Kinship and Whistle, by ad agency: DCX Growth Accelerator. This Integrated medium campaign is related to the Electronics, Technology industry and contains 4 media assets. It was submitted 6 months ago.

Credits

Client Name: Kinship

Agency: DCX Growth Accelerator
Chief Creative Officer: Doug Cameron
Executive Creative Directors: Tommy Noonan, Al Kelly
Creative Director: Alistair Chew
Art Director: Tommy Noonan
Copywriters: Al Kelly, Alistair Chew
Designer: Alistair Chew
Photographer: Randall Ford
Integrated Producer: Destiny Hammon
Director: Randall Ford
Executive Producer: Tom Dunlap
Producer: Superbloom
Editor: Tim Hyten

Production: Catch & Release
Agency Account Lead: Elisabeth Stermer
Account Executive: Krysten Krulik
Strategy: Sam Levison

ADVERTISING

iStock Essentials

Whistle Dangling on a Lanyard

Artist: eriknuenighoff

iStock Signature

Coach Blowing Whistle

Artist: simonkr

iStock Signature

Sports Referee GA CO

Artist: Laurence Dutton

iStock Essentials

A cute little girl is blowing in...

Artist: navigatorstudio

iStock Signature

Beginning of the soccer match wi...

Artist: guy113

iStock Essentials

Referee goes watching VAR or vio...

Artist: volody10

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.