Real Rewards, Real Cash Back, Real Simple

Agency: Retroviral

Petrol Blues

Medical Hoops



A household food basket in South Africa currently costs South Africans R4 688.81. This is a year-on-year jump of R560.57 (a 13.6% increase from June 2022 vs June 2021) affirming how financially stretched many South Africans are feeling. Add that petrol and diesel have just recently shattered the R25 per litre ceiling for the first time, electricity woes and rising inflation across the board, pockets are being seriously pinched. In this climate, Capitec’s Live Better Programme is making a massive difference. As of July 2022, the bank has helped its clients save R639 million. By December 2022, it aims to help increase clients’ savings to R1 billion. Finally a reward's program with no hoops, points, or tiers - just cold, hard, cash back.

This professional campaign titled 'Real Rewards, Real Cash Back, Real Simple' was published in South Africa in July, 2022. It was created for the brand: Capitec, by ad agency: Retroviral. This Content, Digital, and Film media campaign is related to the Finance industry and contains 3 media assets. It was submitted about 2 years ago by CCO: Mike Sharman of Retroviral.


Agency: Retroviral, South Africa
CCO: Mike Sharman

Production Company: Panther Punch
Directors: Oliver Booth, Glen Biderman-Pam

Talent: Glen Biderman-Pam, Lazola Gola


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