Description
Sephora wants to open the world of makeup to men, but the outdated perception that "it's not masculine" is a major barrier. Many men see makeup as a threat to their masculinity, hindering adoption even among the curious.
Our insight is that historically, powerful icons of masculinity—pharaohs, samurais, and Vikings—all wore makeup as a symbol of power, status, or for ritual.
Our campaign idea, "Real Men Don't Wear Makeup? Are you sure?", directly challenges this prejudice with irony and historical truth, aiming to reframe makeup as an emblem of strength and tradition.
This student campaign titled 'Real men don't wear makeup' was published in Argentina in June, 2025. It was created for the brand: Sephora, by ad school: Miami Ad School Buenos Aires. This Print medium campaign is related to the Beauty industry and contains 9 media assets. It was submitted 20 days ago.
Credits
Art director: Andrés Ramírez
Creative team: Juan Martín Castro, Florencia Cassini, Luana Forgan, Andrés Ramírez
