To mark its much-anticipated UK launch, SEPHORA has joined forces with AKQA to create a new, powerful campaign celebrating the UK’s living tapestry of cultures and identities. Launching on October 18, Express All of You sets out to authentically connect with the hearts and minds of British audiences by inviting viewers to unleash their beauty power.
Rebellious by nature, Brits follow no ‘one size fits all’ model when it comes to identity. The UK and SEPHORA have shared values: from celebrating multicultural communities to supporting multidimensional identities, we can be whatever we want to be, whenever we want to. It is this unequivocal British spirit that SEPHORA aims to bring to life, inspiring viewers to seize the unlimited power of beauty to best express their most authentic selves.
Our Express all of you campaign celebrates the truth that being British means being many different versions of oneself, the unfixed, undefinable and uniquely experimental definitions of what beauty can
This professional campaign titled 'Express All of You' was published in United Kingdom in October, 2022. It was created for the brand: Sephora, by ad agency: AKQA. This Integrated medium campaign is related to the Beauty industry and contains 3 media assets. It was submitted about 1 year ago.