Real Memories, Backwater

Agency: KKLD


Brands are leading the way in pioneering virtual reality experiences. MINI wanted to push the boundaries of narrative in VR, and showcase MINI’s passion for innovative content.

This professional campaign titled 'Real Memories, Backwater' was published in United States in September, 2015. It was created for the brand: Mini, by ad agency: KKLD. This Digital medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted about 8 years ago.


Advertising Agency: KKLD, USA
Production Company: UNIT9
Director: Gevorg Karensky
Producers: Nick Sutherland Dodd, Aurelien Simon, Cathy Peng, Christian Grandi
Executive Producers: Michelle Craig, Robert Bader, Stephen Bader, Rafa Montilla
Director of Photography: Pancho Alcaine
Editor: Gevorg Karensky
Line Producer: Anahi Puig
Production Manager: Yolanda Gata
1st Assistant Camera Director: Carles Valero
Production Coordinator: Jone Muniz
Production Designer: Ana Alvar Gonzales
Art Assistants: Carlos Vilarnau, Clara Alvarez
Custom VR Car Rig: David Crone
MINI Technician: Rene Schulze
Post Producers: Rory Mathieson, Sean Chung
VR Post Production: Bipolar ID
Sound Design: Box of Toys


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