Real dreams don't have an alias

Young Lions Competition Silver

This print campaign aimed to raise awareness among young people about the risk posed by criminal gangs that continue to recruit teenagers into their networks. We started with the insight that many parents have expectations for their children that they hope will be fulfilled, but sometimes, in an act of rebellion, teenagers join criminal gangs and mafias instead. We don't want young people to become their parents' dreams, but we also don't want them to become their worst nightmare. Many gang leaders' aliases are based on professions, the very same professions that many parents dream their children will pursue.