Description
Generative AI often acts as a magnifying glass, reflecting and amplifying human behavior, including long-standing beauty biases. To counter the prevalence of AI-generated images depicting poreless, youthful, light-skinned “perfect women,” Dove worked with VML South Africa to evolve its ‘Real Beauty’ platform for the age of AI. The result is the Real Beauty Chrome extension, a free tool that appears when users open AI image generators and helps them refine prompts through clear dropdown menus. By encouraging the inclusion of features such as wrinkles, scarring, varied skin tones and diverse ages, it guides people toward creating images that are more realistic, representative and truly reflective of real beauty.
This professional campaign titled 'Real Beauty Chrome Extension' was published in South Africa in November, 2025. It was created for the brand: Dove, by ad agency: VML South Africa. This Film medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted about 1 month ago.
