Experiential: Special edition books, where instead of book critic reviews. It is people's relationship with the book
Experiential: Special edition books, where instead of book critic reviews. It is people's relationship with the book
Description
Insight: People enjoy the lack of commitment that browsing books at
bookstores comes with.
Big Idea: Compare the hobby of browsing books to relationships.
This student campaign titled 'Readlationships' was published in United States in May, 2026. It was created for the brand: Barnes & Noble, by ad school: S.I. Newhouse School of Public Communications. This Experiential and OOH Outdoor media campaign is related to the Education industry and contains 5 media assets. It was submitted about 3 hours ago.
Credits
Advertising Agency (School): S.I Newhouse School of Public Communications
Art Director:Luena Tavares Leitao
Copywriter: Ridley Thomas
Instructor: Stephen Lundberg
