Emotional Baggage for U-Haul
Description
Insight: Moving houses or into different spaces is not just taking
your stuff and putting it elsewhere. It is going through all the
different times in your life in material items.
Big Idea: Label moving boxes, the way you see the items in
those boxes in your head.
Execution: To make pre labeled U-haul boxes, but the boxes are labeled
how people may categorize the items in the box emotionally.
This student campaign titled 'Emotional Baggage for U-Haul' was published in United States in May, 2026. It was created by ad school: S.I. Newhouse School of Public Communications. This Design medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted about 4 hours ago.
Credits
Advertising Agency (School): GreenFrog, Paris, France
Art Director: Jane Doe
Instructor: Stephen Lundberg
