he National Library Board (NLB) of Singapore through the National Reading Movement, together with creative partner Ogilvy Singapore, have launched a new campaign entitled “Read More. Be More” as part of ongoing mission to encourage people in Singapore to Read More, Read Widely and Read Together.
“Read More. Be More” campaign was developed to inspire people to read more books, both fiction and non-fiction, through the NLB mobile app and become more interesting, and in some cases, unexpectedly so.
This professional campaign titled 'Read More. Be More' was published in Singapore in December, 2021. It was created for the brand: The National Library Board (NLB) of Singapore, by ad agency: Ogilvy Singapore. This Film medium campaign is related to the Public Interest, NGO and Recreation, Leisure industries and contains 2 media assets. It was submitted 12 months ago.
Advertising Agency: Ogilvy Singapore
Chief Creative Officer: Nicolas Courant
Creative Director: Elrid Carvalho
Associate Creative Director(s): Aritra Dutta, Ginny Lim
Executive Group Director: Shirley Tay
Business Director: Phuc Nguyen
Account Director: Yong Shi Yun
Account Managers: Vera See, Charmaine Lim
Producer: Josephine Pang
Production House: Digital Cartel
Executive Producer: Brandon Tay
Producers: Sufyan Sam’an, Terence Tay
Production Manager: Shirley Chia
Director of Photography: Haruld Goh
Post-Production: Wolf VFX
Offline Editor: Santiago Saponi
Colourist: Alejandra Lezcano
VFX Supervisor: Sebastian Caporelli
VFX Leads: Leonardo Muzzin, Junior Santeiro
Audio Post: Papa Music, Fuse Singapore
Music: Papa Music