The Matrix LED system is a new technology that subdivides the LED highbeam light into numerous individual segments that are separately activated, deactivated or dimmed according to the situation, which gives over a million combinations of lighting, just like in daylight. The Audi Matrix LED headlights get the information they need from a camera, the navigation system and other sensors. For instance, when the camera detects other vehicles, this causes the high-beam light to be blocked in a certain subarea to do not disturb other drivers.
This professional campaign titled 'Reactor, Astronaut' was published in Colombia in May, 2014. It was created for the brand: Audi, by ad agency: DLBGROUP. This Print medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted over 8 years ago.
Advertising Agency: DLB Group, Bogota, Colombia
CEO: Andrés Moya Restrepo
Creative: Julián Guarín
Creative Director: Ricardo Espitia
Art Directors: Gilber Franco, Juan Vallejo, Ricardo Espitia
Copywriters: David Pantoja, Julián Guarín
Illustrator: Juan Vallejo