Description
The “Reach Out” campaign was created to make women aware of the horrors of this inhumane act. Abandonment is a reality and Project Cuddle gives newborns a chance to live. This guerrilla campaign takes place in public baby changing stations. When a mother has to use the station, she will lay her child down on the newspaper in an alley scene so she can feel the disgust and horror these children feel first hand.
This professional campaign titled 'Reach out' was published in United States in November, 2009. It was created for the brand: Project Cuddle, by ad agency: Miami Ad School. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 15 years ago.
Credits
Advertising School: Miami Ad School, USA
Art Director: Diego Rionda
