To highlight how comfortable Rockport shoes are (in addition to being stylish) runners have been running in the NYC Marathon wearing these shoes for several years now. For this years' NYC Marathon Rockport recruited several runners for this guerrilla marketing stunt, including U.S Navy Lieutenant and triathlete Andy Baldwin. See the shoes he wore above.
This professional campaign titled 'NYC marathon' was published in United States in November, 2009. It was created for the brand: Rockport, . This Ambient medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted almost 14 years ago.